Idea Napkin No. 1

You:

I am a motivated and hard-working individual, who likes to have challenges and take risks as a part of my life. If I were to start my business, I would aspire to get it growing as early as I can, and it would become a fundamental part of my everyday life. I would be happy to work for that challenge.

What are you offering to customers?

I will be offering a system of cameras that track open parking spaces, and a mobile application that tells the public where they are, and whose turn is it to get that spot.

Who are you offering it to?

I would be focusing on people older than 16, who drive and have a car, live in cities or commute to places with limited parking, and have smartphones and the willingness to use mobile applications. About their psychographics, they should be at least a little bit impatient, it can help if they are usually late to places, or they just do not have a lot of time to waste on finding parking.

Why do they care?

People and businesses would like to pay money to me because alleviating parking struggles would boost their quality of service, and ultimately, customer satisfaction. A place with more customer satisfaction is a place where most people want to go, and therefore, there is more potential revenue for those businesses.

What are your core competencies?

My main competency is the fact that my idea has not been developed by any other company so far. Therefore, I would be the very first person to venture in this type of business, so that at least for the first couple of years, I would have a freeway to develop my company and get as many clients as a possibly can.

I believe so far all of the elements fit each other, and the success would mostly be a matter of asking big companies if they are also interested in offering this kind of service to their customers. If this ends up happening, then this could potentially be a successful business idea, and a game-changer for parking issues.