Reading Reflection No. 2

1) What was the general theme or argument of the book?

During this book, the author, Daniel Kahneman, talks about what he calls the fast way of thinking and the slow way of thinking. Basically, the slow way is the most rational, and the one that actually requires thinking things out thoroughly and using your whole capacity. On the other hand, thinking fast is what I think most people do, and it requires far less process of thought. I would say that people that think fast and don’t take their time do it just because it is easier but is not always the best.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

I connected the lessons of this book with the ones from Dr. Pryor because he always talks to us about the things that we have to keep in mind when developing a business idea, and he encourages us to think things out, analyzing, gathering information, and weighing pros and cons. Therefore, he is encouraging us to take the slow but most efficient way, so that we can be more successful in our business careers.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

If this was the case, I would develop an exercise that would include two things: creating a business plan in 30 minutes and then creating one with a whole day to make it. Then, I would analyze how different they were, and see if after having more time, I still think that the business plan I made in 30 minutes is feasible and profitable. Thus, I would be able to contrast both ways of thinking, the fast and the slow.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

When I started reading the book, I didn’t think I was going to be able to actually relate the content so much with the way I think. But as the book went on, I started to understand (and especially with the thorough explanations from the author), that most people fall in one of the two categories of thinking that Mr. Kahneman talks about. Furthermore, I was able to relate his concepts with the business world, because if one doesn’t take the time to think things out properly, you are just blindly risking everything.