My prototypical customer has definitely
some money. They are always late for events, but anyway keep doing it. They
drive mid-class sedans or perhaps a small SUV. They probably would watch some
comedy shows like The Office or
something along those lines. They have one or two kids, with some being
adopted. They are not much into politics and tend to vote for whoever their
friends/family are voting. They are older than 18, and usually younger than 50,
but they all feel more mature than they actually are.
What do you have in common?
The fact they we are late to
multiple events, we drive the same type of car, and they have the same amount
of kids that I expect to have.
Do you think is a coincidence? Why?
I really tried to be objective
with my customer prototype, and not let it be influenced by my own preferences
or characteristics. But in the end, one tends to feel a little bit identified
with our prototypical customers.
Hey Richard! I loved that your customer and yourself have that same habit of being late, it creates relatability! The fact that it be a habit creates a need for your business opportunity! Good job!
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